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Cold Outreach

A warm community to help you with cold outreach.

B2B Sales Cold Outreach Prospecting
All Effective Cold Outreach has One Thing in Common

I went through nearly +10 years of highly effective, cold outreach I've used at 7 different startups.

I realized there's a single common theme in every effective script or email I've created.

It is the underlying basis for getting people's attention who are not in buying mode.

It is the same foundation for what:

- Josh Braun calls illumination questions.

- Jacco ...

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B2B Sales Closing Cold Outreach
78-10-1-Make Cold Calls Fun

“How many calls did you get done?”

“I did 78 total calls, talked to 10 people that didn’t hang up on me and set 1 appointment...”

I literally flipped the table with excitement for this young man. It was his first day doing ANY type of cold calling and he sat on the phone all day getting after it.

But there was a sadness and disappointment in his tone.

He wanted ...

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Cold Outreach Networking Prospecting Sales / Business Development
Prospecting + copywriting = more meetings!
Yet, how many sales reps are actually taught how to write compelling copy?

None that I am aware of.

Usually, you figure it out on your own.

How are you improving your copywriting skills?
Cold Outreach
“Is the man of the house available?"

This is the start of a cold call I received most recently that ended rather abruptly.

I literally asked him to repeat himself after he said this.

Mostly because I didn’t understand, but also because WHAT IS THAT???

I mean...

I guess you could say this one interrupted my typical patterns.

But, honestly, it didn’t.

I wasn’t surprised that someone was calling to sell...

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B2B Sales Cold Outreach
How to write a cold email

Many of the cold emails you send are to people Unaware you or your product exist.

Now think of the last time a total stranger explained something about themselves to you that you never asked for.

You may very well have no memory of that, because that's kinda weird...

Yet most sales email try to do this.

So then what should you actually be doing in your cold emai...

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Closing Cold Outreach Prospecting
Help me avoid things I hate!

Most companies pitch their product on some hope that you'll be interested in how they can save you time and money.

It's boring, generic, and easy to ignore.

We're not motivated by the promise of gain.

We're motivated by the fear of loss.

So when you show me a better way of doing something I hate, I come to the realization that I'm wasting my time when I don't ne...

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Cold Outreach Prospecting Sales Mindset
What's wrong with mass emails, volume dials, and spray and pray methodology?

Here’s what’s wrong with mass emails, volume dials, and spray and pray methodology.

There’s someone competing against you doing the exact opposite and winning everything you have yet to even uncover.

Not to mention the deals you are in.

Because they’re connecting.

Putting in the effort.

Activating smart work ethic.

Staying consistent, raw and authentic.

And giving ...

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B2B Sales Cold Outreach Sales / Business Development Sales Mindset
The real issue is that you are unwilling to face the unknown and take risks.

Because it’s much easier to do what is simple, what you’ve been taught, and what’s been done before.

This is #Sales in a nutshell.

#B2B - B2C - B2C2B, any form of sales would rather take the easy road on a daily basis.


Because we are worried about doing something when we don’t know the outcome.

I have a student out in So-Cal who has become my friend.


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B2B Sales Cold Outreach Sales Stories
What’s the point of trying to force your product onto a prospect/company?


Why are salespeople so gung-ho about calling their prospect list, leading with a forceful attitude that demands instead of understands.

It’s disrespectful, it’s arrogant, it’s total sh*t quality from salespeople.

As if somehow telling someone that you’re “not going away no matter how many times I’ve gotta throw this crappy pitch at you because I dese...

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