At the beginning of the year, I acted on the advice on a Hubspot article by Emma Brudner (if you’re reading, thank you Emma!) and got instant results. i.e appointments with prospects for the marketing agency I worked for then. The article is “29 Types of Sales Trigger Events and How to Track Them”
While Emma’s article was great, it was a bit gener...Show More
It’s insanity that anyone would want to think this way to begin with.
Imagine if it took you 100 dials to get in touch with a friend or colleague just to ask them a question... that’s literally what you’re doing when you prospect with this mindset of “dial, dial, dial and set an appointment.”
Your pitch is weak.
It’s mind numbing.
And all you want is an appointm...Show More
I went through nearly +10 years of highly effective, cold outreach I've used at 7 different startups.
I realized there's a single common theme in every effective script or email I've created.
It is the underlying basis for getting people's attention who are not in buying mode.
It is the same foundation for what:
- Josh Braun calls illumination questions.
- Jacco ...Show More
We are currently working under development of a product that would help companies and individuals to manage and optimize their time (lets say time tracking app, but not just that).
We are not an average software development company as our team consists of business people, financial experts, and IT people that are passionate about creating an ult...Show More
Ah yes, the infamous phone!
Reps hate it.
Managers love it.
Prospects… they’re somewhere in between.
There are so many scripts out there… Google “cold calling scripts” if you don’t believe me.
I prefer frameworks that you use to create relevant scripts for your own company.
Here’s how I think about cold calling.
Your job is to get a prospect’s interest in th...Show More
“How many calls did you get done?”
“I did 78 total calls, talked to 10 people that didn’t hang up on me and set 1 appointment...”
I literally flipped the table with excitement for this young man. It was his first day doing ANY type of cold calling and he sat on the phone all day getting after it.
But there was a sadness and disappointment in his tone.
He wanted ...Show More
Out sick most of the week - several deadlines pushed and the joys of working as a one-woman-shop fully realized when meetings were missed without notice because I wasn't able to reach out to everyone in time to cancel.
IT'S A NEW WEEK AND A NEW MONTH.
Am I behind? You bet.
Will I be able to handle it? Yep.
I'm starting with apologies and communicating...Show More
This is the start of a cold call I received most recently that ended rather abruptly.
I literally asked him to repeat himself after he said this.
Mostly because I didn’t understand, but also because WHAT IS THAT???
I guess you could say this one interrupted my typical patterns.
But, honestly, it didn’t.
I wasn’t surprised that someone was calling to sell...Show More